“Ark City Confidential” – The Book Trailer

To be perfectly honest, book trailers are a lot of fun but don’t really resonate with audiences the way movie trailers do. After all, using a visual medium to entice folks to watch…a visual medium is a no-brainer. The book trailer simply presents images that give a potential reader the added interest after seeing the book cover and reading the blurb.

It is for that reason that I have created my own for all of m traditionally published books. It just doesn’t make sense to pay for something that doesn’t yield great dividends. For me, it’s simply about maintaining the digital skills that this new world of publishing requires.

I use my own existing photos or take photos so that I don’t worry about copyright infringement. I’ve also located Kevin MacLeod’s website, Incompetech.com. A Scottish musician and composer, MacLeod offers a wide range of music royalty free as long as it is credited. A donation via Paypal is graciously accepted.

For the book trailer to “Ark City Confidential”, I started by searching for the music. Ten options presented themselves before I settled on one based on mood and tone as well as length. Then I wrote a script. Like an old college class I took over thirty years ago on writing television commercials, it would be necessary to match the sections of the script with visuals.

This is where the problem arose. This novel was a Prohibition-era crime story. There were no photos I could take locally that would present themselves ideally and I didn’t have any photos. Or did I? When my father passed away in 2012, my wife and I returned home with boxes of photo albums which turned into a nightmarish scanning project. My dad, who was nearly 90, pretty much grew up in the time period.

Then there were a few photos from the past 40 years that could be changed to black-and-white or sepia for effect. In essence, I used my family as representations of criminals in a book trailer. My grandfather, father, uncle, cousin, and even myself, all converted into 1930’s gangsters.

I think they would have been proud.

“Ark City Confidential” is available from The Wild Rose Press and on Amazon.

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